Main Street Coaching: How India's Small-Town Test-Prep Hubs Reach Rural Students That American Two-Year Colleges Struggle to Find
In the market towns of the Ganges belt, unassuming coaching centers prepare thousands of first-generation students for the UP CATET each year — often from storefronts no larger than a corner diner. This piece examines what their trust-based, hyperlocal model could teach American community colleges about reaching rural applicants.